Pioneering.
interzum.

Anyone who wants to continue to do great business in future should head to interzum. The world’s leading trade fair for furniture production and interior design provides groundbreaking inspiration for the global furniture industry. Decision-makers, opinion leaders and multipliers from all over the world gather in Cologne to learn about industry innovations, make new contacts – and sign real deals.

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What will tomorrow’s living spaces look like? What needs will have to be met in the future? A host of ideas and innovations will be on show at interzum. It is therefore the central communication platform for the design of living and work spaces – and the ideal place to present ideas to the whole world.

The most innovative products, new technological developments and innovations in materials are showcased at the largest industry event in the world. The whole industry attends the trade fair to experience product premieres first-hand and to look ahead to the future. Sustainability, urbanisation and the digitalisation of living spaces are just some of the event’s focus topics.

International.
The exhibitor structure.

Anyone looking for fresh inspiration and new ideas will find them at interzum: This is where global product success stories are launched. There is no better place to present the latest product developments and innovative solutions to customers and prospects from across the world. In 2019, 1,806 exhibitors presented their new offerings at interzum – 80 per cent of them came from abroad. Exhibitor satisfaction was high: 82 per cent of all exhibitors had already decided during the fair that they would participate again in the next edition of interzum.

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ORIGIN OF EXHIBITORS




ORIGIN OF FOREIGN EXHIBITORS




OVERALL ASSESSMENT OF FAIR PARTICIPATION:

(Very) good




RECOMMENDATION OF INTERZUM:

Yes (probably)

Source: Exhibitor survey at interzum 2019, conducted by an independent market research institute.

Decisive.
The visitor structure.

Every two years, interzum offers a stage that is unique in the world on which exciting world premieres, real product innovations and industry-wide developments appear. This makes the fair a must-attend event for decision-makers, architects, designers, contract furnishers and product developers from the industry, retail and the specialised trades:

74,185 trade visitors travelled to Cologne in 2019; of these visitors, 18,710 (25%) came from Germany and 55,475 (75%) from abroad. Visitor numbers rose 7 per cent compared to 2017. The most important factor for you as an exhibitor: 90 per cent of visitors played a key role in purchasing decisions – and are therefore highly relevant to you.

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ORIGIN OF VISITORS




ORIGIN OF FOREIGN VISITORS




HOW SATISFIED ARE YOU WITH THE DEGREE TO WHICH YOUR FAIR OBJECTIVES WERE ACHIEVED?

(Very) satisfied




WILL YOU ATTEND INTERZUM 2021?

Yes (probably)




WOULD YOU RECOMMEND ATTENDING INTERZUM?

Yes (probably)




IN WHICH ECONOMIC SECTOR DOES YOUR COMPANY OPERATE?

HOW MUCH INFLUENCE DO YOU HAVE ON PURCHASING DECISIONS?

WHAT IS YOUR FUNCTION WITHIN YOUR COMPANY?

IN WHICH INDUSTRY DOES YOUR COMPANY OPERATE?

interzum 2021 is the place to meet all the relevant target groups – in particular manufacturers in the fields of home interiors, bedrooms, kitchens, bathrooms, offices, the contract business, shop fitting, and vehicle and caravan construction.

Source: Visitor survey at interzum 2019, conducted by an independent market research institute.

Comprehensive.
The exhibition segments.

There is one thing that makes interzum a magnet for trade visitors from across the world: It represents the full spectrum of the global market. It offers a globally unique opportunity to gain an overview of innovations and trends. The trade fair is divided into three segments: Materials & Nature, Function & Components, and Textile & Machinery. This makes it easy for visitors to find the relevant offerings for them at interzum – and easy for them to find you.

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Inspiring.
The event programme.

People have to and want to be more mobile; societies are ageing; more and more people are moving to cities; shortages of living space are intensifying in growing metropolises. The logical consequence: The requirements for living and work spaces are changing. The advance of digitalisation, increasing individualisation and the desire for greater sustainability mean more challenges for the furniture industry: Furniture and materials must become more environmentally friendly, more connected and more intelligent. interzum reflects these and other developments in an outstanding programme of events.

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Three themed piazzas at interzum present solutions for the major trends in the furniture and interiors industry:

»Materials & Nature« is devoted to new, innovative and pioneering materials and production techniques.

»Function & Components« is the place to experience innovations from the fittings and lighting industry.

»Textile & Machinery« presents the key trends and innovations in the textile industry.

Attention-generating.
The event communication.

interzum attracts attention long before the fair actually opens: Press events and press releases make the fair and its innovations a topic of discussion on a global scale. The results speak for themselves: 375 journalists from around the globe came to interzum in 2019 to learn about the key industry innovations and then spread the news around the world.

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interzum already has an established presence among your target groups: Our global, cross-media communication campaign makes sure that the important decision-makers for your business know about your appearance at interzum:

  • Online, social media and print: the integrated media campaign for trade visitors
  • Target group-specific, global advertising campaigns
  • Targeted cooperations with associations and industry representatives
  • Free promotional materials for your advertising and customer communications
  • Admission ticket vouchers to invite your customers to visit the fair for free
  • Complete transparency: An efficient system for visitor registration offers comprehensive analyses

In the thick of it.
The location.

Centrally located in one of the most highly populated regions of Europe, Cologne is the perfect place to host interzum, the world’s leading trade fair for the industry: The city’s outstanding infrastructure and optimal accessibility by train, air and road help it attract 2.7 million visitors per year. Cologne is at once a melting pot for the arts and culture and the perfect blend of business and the joy of living.

The city is as multifaceted as it is fascinating – and always worth visiting, even outside the fair. It is a cosmopolitan metropolis that welcomes people like you.

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Think and act ahead:
Register now for 2021 and 2023!

Register now for interzum 2021 and interzum 2023. This gives you planning security today – and the confidence that you will be able to continue to address your customers and prospects from across the globe effectively with a goal-oriented approach in coming years. Contact us to find out about our attractive special terms. We’re happy to help you.

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Contact.
Your direct line.

We are interested in participating at interzum.

Register here for interzum 2021!
Register here for interzum 2023!

We are available anytime you need us. You can find your contact here: www.interzum.com/Contact