For the creators of tomorrow’s living spaces.

9–12 May 2023

Both on-site in Cologne and
online on interzum @home

Innovative.
interzum.

The era of social distancing is finally over. Our whole industry will gather again at interzum 2023 to design solutions to current and future challenges together. Join us at the event and rediscover the leading international trade fair for furniture production and interior construction – because interzum 2023 will offer you the best of both worlds: our proven in-person event combined with a digital platform for which interzum @home 2021 has successfully laid the foundation. We look forward to welcoming you.

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What will tomorrow’s living spaces look like? What needs will our furniture and interiors need to take into account and fulfil in the future? interzum presents a tremendous diversity of ideas, inspiration and innovations as responses to these questions. The trade fair is the central communications hub for the design of tomorrow’s living spaces and work environments – making it the perfect place to give the entire furniture industry new momentum.

Genuine product innovations, groundbreaking technology and revolutionary material solutions are presented in impressive showcases at the world’s largest event for the sector. The whole furniture industry attends the trade fair to experience product premieres and look ahead to the future together. Sustainability, urbanisation and digitalisation are just some of interzum's focus topics.

International.
The exhibitor structure.

interzum stands for innovative concepts and fresh approaches. Every two years without fail, it launches global product careers. Whether you appear at the event in Cologne or online, the trade fair provides the ideal forum for suppliers in the furniture and interior design industry to present improved solutions to an international audience. More than 1,800 companies from 61 countries showcased their offerings at the last in-person event in 2019, with 80 per cent of them travelling to Cologne from outside Germany. You will not find an exhibitor line-up as diverse as this anywhere else in the world.

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Where our exhibitors come from




Where our international exhibitors come from




How successful was your trade fair participation overall?




Would you recommend dattending interzum?

Source: Exhibitor survey at interzum 2019, conducted by an independent market research institute.

Decisive.
The visitor structure.

interzum is not just a unique platform for exhibitors, where they can showcase exciting global new launches, genuine product innovations and cross-sector developments every two years. The trade fair was and remains an absolute must-attend event for trade visitors from the manufacturing industry, the skilled trades and the retail sector, too. interzum 2019 attracted more than 74,000 trade visitors, with more than 75% travelling from outside Germany to attend. Our high-quality visitor groups include decision makers in the manufacturing industry, architects, designers, contract furnishers and product developers. They influence the consumer behaviour of countless people, making interzum’s audience clearly relevant to you and your company.

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Where our visitors come from




Where our international visitors come from




“How satisfied are you with the degree to which your fair objectives were achieved?”

(Very) satisfied



“Will you attend the next interzum?

Yes (probably)



“Would you recommend attending interzum?”

Yes (probably)



“In which economic sector does your company operate?”




“How much influence do you have on purchasing decisions?




“What is your role within your company?”




“In which industry does your company operate?”

Interzum 2021 is the place where all the relevant target groups gather – in particular manufacturers in the fields of home interiors, bedrooms, kitchens, bathrooms, offices, the contract business, shopfitting, and vehicle and caravan construction.

Source: Exhibitor survey at interzum 2019, conducted by an independent market research institute.

Comprehensive.
The exhibition segments.

interzum is the gathering place for the international furniture and interior design industry. The trade fair presents the entire spectrum of the global market like no other sector event. This gives exhibitors and trade visitors a unique opportunity to gain a comprehensive overview of the industry’s most important innovations and trends – at a single event. The three exhibition segments – Materials & Nature, Function & Components, and Textile & Machinery – are waiting for you to bring them to life so that your customers can discover them.

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Click a hall to find out more.

Inspiring.
The event programme.

Our requirements for living and work environments are changing. People are becoming more mobile, and the population is ageing; growing numbers are living in cities and having to make do with smaller and smaller living spaces. Megatrends such as the advance of digitalisation, ever-greater individualisation and the desire for greater sustainability are also influencing the furniture industry and its products. Innovations in interior design must be more connected, more individualised and more environmentally friendly. interzum consciously responds to these issues by incorporating them into its inspiring event programme.

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Three themed trend forums at interzum will present inspiration in the context of key trends in the furniture and interiors industry:

Materials & Nature is devoted to new, innovative and pioneering materials and production techniques.

Function & Components is the place to experience innovations from the fittings and lighting industry.

Textile & Machinery presents the key trends and innovations in mattress production and the textile industry.

Hybrid.
interzum @home.

With interzum @home 2021, Koelnmesse developed an innovative format and provided an impressive demonstration of how creatively and flexibly the furniture industry is approaching the challenges facing us today. As an online sector event, interzum 2021 continued to provide the entire international industry with crucial momentum and guidance on trends. Looking at the figures for interzum @home 2021 clearly shows how attractive interzum is online, too:

  • 5,760 minutes of event time in total,
  • 230 digital events with a total of 4,240 minutes of content,
  • More than 80,000 chats and video calls,
  • Over 10,000 participants from 132 countries
  • And a lead per minute!
interzum @home is to serve as a successful case study for the trade fair’s further development. interzum 2023 will adopt a hybrid event format. The physical showcase in Cologne of the usual exceptional standard will be complemented by attractive digital offerings – to create a trade fair experience that is unique in every respect. We will reveal more information on our hybrid concept in spring 2022.

Attention-generating.
The event communication.

Even before the trade fair actually opens, interzum exerts an enormous appeal: A range of press events and reports in the run-up to the trade fair turn interzum and its exhibitors and innovations into an industry highlight with global relevance.

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interzum captures the attention of your target group well in advance of the trade fair: Our global, cross-media communication campaign makes sure that the key decision-makers and multipliers in the industry are aware of your presence at interzum:


  • Online, social media and print: the integrated media campaign for trade visitors
  • Target group-specific global advertising campaigns
  • Targeted cooperations with associations and industry representatives
  • Free promotional materials for your advertising and customer communications
  • Admission ticket vouchers to invite your customers to visit the fair for free
  • Complete transparency: An efficient visitor registration system provides comprehensive analyses

In the thick of it.
The location.

There are many reasons why Cologne is the perfect place to host interzum, the leading international trade fair for the furniture industry: Centrally located in one of the most highly populated regions of Europe, Cologne has an excellent infrastructure – an ideally accessible trade fair venue is guaranteed. Art and culture, business and the joy of living go hand in hand in Cologne, making the city as multifaceted as it is fascinating. The cosmopolitan metropolis will make you feel as welcome as we do.

The trade fair has developed an innovative additional location with interzum @home – a specially developed online platform that made the event highly successful even without physical attendees. interzum was able to increase its reach even further – and the experience we have gained will also help to enhance the in-person event in 2023.

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Think ahead today. Act today.
Register now for interzum 2023.

Now is the time to register for interzum 2023. This will give you immediate planning certainty – and you can be sure that you will be able to continue to communicate effectively with your customers and new prospects. Contact us to find out more about our attractive terms – two levels of early-bird pricing are available until 31 October 2021 and 31 March 2022 respectively. We are happy to help you.

Click here for registration

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We look forward to your enquiry

Please use the form below if you would like a personal consultation. Or contact us directly - you will find your contact persons here:
interzum.com/contact

Find your local contact in your country here:
koelnmesse.com/worldwide-representation