Tasty delights as far as the eye reaches, a comprehensive overview of the market, promising contacts, an abundance of inspiration. This can only mean one thing: It is time for ISM again, for the 47th time.

From 29.01 to 01.02.2017, ISM will be sweetening up your business again with a unique range of offers of sweets and snacks. With its clearly structured trade fair concept, the number one industry platform brings the supply and demand together in a targeted manner.

You too should profit from this unique platform for winning over customers and grooming contacts!

Centrepiece of ISM

Once again in 2017 the focus lies on chocolate, chocolate products, sugar confectionery, fine bakery products, snack foods, ice cream and pastes.

ISM constantly expands its offer to include current nutrition trends in the snacks sector and further products for in-between snacking enjoyment:


You too can enhance your image as a competent supplier at ISM in Cologne!

Highlight 2017

There will be a special area in Hall 5.2 dedicated to the product categories fruit and vegetable snacks, meat snacks and breakfast including tea and coffee. The suppliers of coffee and tea are grouped around a tasting bar, where Baristas and catering specialists will prepare samples. This will enable the buyers to try different types of coffee and tea and directly come into contact with the exhibitors.

Supply meets demand

ISM is tailor-made to meet your needs as an exhibitor. See from last year's example, how many suppliers were represented in which segments!

Exhibition segments

0 exhibitors

from 0 countries

0% more exhibitors

in the year 2016

A first-class trade audience

Once again in 2016, top purchasers came from abroad from large trading companies and importers. The German trade was also strongly represented once again. 87% of the ISM visitors are involved in making purchasing decisions at their respective companies. A good 70% hold executive positions.

Economic sectors of the trade visitors

Industry36.5 %
Wholesalers and foreign trade22.2 %
Retail trade19.1 %
Service7.9 %
Food service3.2 %
Trade2.8 %
Authorities/public sector1.2 %
Other7.1 %

0% more trade visitor

in the year 2016

0 trade visitors

from 0 countries

  • “The trade fair is a global meeting place. It is important for us to be there!“

    Rasti Lari General Trading, Dubai/UAE
    Roohollah Azad, General Manager

  • “ISM is an international marketplace where all the big names meet up. The qualified contacts and discussions underline the high level of exhibitors and visitors.“

    Dabora Co., Ltd., Republic of Korea
    Lee Chul Kyu, Managing Director

  • “Together ISM and ProSweets Cologne offer the special opportunity to get informed about all existing and new products that are available across the supply chain of the sweets and snack sector.“

    World of Sweets/Hancock Cash & Carry,
    United Kingdom Andy Johns, Trade Sector Controller

  • “ISM is a fixed date in our calendar. Here we inform ourselves about new products and gather valuable information and ideas.“

    Winkelbauer GmbH, Austria
    Hannes Winkelbauer, CEO

Why ISM is worthwhile for you:

Industry meeting point

Year for year over 38,000 trade visitors meet up in Cologne. ISM offers around 1,600 exhibitors a platform for their products.

Comprehensive market overview

The trade fair segments of ISM cover the entire market for sweets and snacks and offer a global overview.

Tailor-made concept

ISM is tailor-made to suit your needs and those of the trade. Exclusively end products destined for sale in retail outlets are presented at ISM.

Always a step ahead

ISM is a trendsetter and source of ideas for the sweets and snacks industry. This is the only place where you can comprehensively inform yourself about all the trends, the market action and your competitors' activities.

High satisfaction

among the exhibitors (93% would recommend the trade fair) and among the visitors (83% say they "achieved their trade fair targets").

Optimal venue date

Because the trade fair is scheduled at the beginning of the year the season business can be ideally planned and presented. So, you won't miss out on any turnover opportunity.

Attractive conditions

Benefit among others from the early bird advantage and quantity-based rates, the ISM complete stand, the Newcomer Area or the "New Product Showcase" special event.

ProSweets Cologne

At the simultaneously staged trade fair you can inform yourself about new solutions and further developments for recipes and the production and packing of sweets and snacks.

First-class Cologne trade fair location

Infrastructure, major economic hub, hotels/food service, media city - the Cathedral City definitely has plenty to offer!

Platform for start-ups

Whether new to the industry or represented at ISM for the first time: The ISM Newcomer Area offers newcomers the perfect presentation platform. In an attention-grabbing ambiance and at favourable conditions, you are given the opportunity here to test the market value of your products in a targeted manner and convince new customers. The prerequisite is that you haven't exhibited at ISM before.

Two trade fairs - one venue, one date!

In conjunction with ProSweets Cologne, ISM covers the entire value chain of sweets and snacks production and sales. Profit from this worldwide unique combination!


Your contact partners will be happy to assist you with the planning, preparation and organisation of your exhibition participation.

Stand cost calculator

Calculate the costs for your trade fair presence simply and fast.